It has always been tricky to identify and target audience demographics in TV advertising. "Spray and pray" is how Yahoo’s chief of sales, Wenda Harris Millard, recently summarised the position. The advertising business was built on top of network television. Traditionally, advertisers could reach the majority of viewers by buying prime time slots on 2 or 3 channels.
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The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.