Motive Television CEO Leonard Fertig, a cofounder and former CEO of CME, said in a statement "It is a transforming deal for Motive."
Motive will provide CME with the Television Anytime Anywhere technoloby platform and will be responsible for its delivery and management. Work on the project is beginning in July 2012, and the launch will take place in early 2013.
Shares on the London Stock Exchange jumped by 33% at the start of the day, before closing up just 6.78%.