Stockholm based Modern Times Group (www.mtg.se) announced it will launch Prima LOVE in Prague on 8 March 2011. The channel i MTG's third free-TV channel in the Czech Republic, joining Prima TV and Prima COOL.
Prima LOVE will target women ages 15-44, broadcasting 09.00 to 01.00 daily. The channel has acquired high profile new shows including Glee, Gossip Girl, and infotainment shows from Martha Stewart and Jamie Oliver.
The channel will reach 60% of the country through digital terrestrial broadcast and will be available on cable and satellite.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.