Hammer has worked within Viasat Broadcasting in London for the last nine years and replaces Attila Kocsis, who has been CEO of MTG's free operations in Hungary for more than six years.
She was appointed the program manager of Pay-TV at Viasat Broadcasting in 2002, and she became the director of the division in 2005. Since December 2006, as a vice-president she was responsible for programme acquisition.