WARSAW: The international audience research firm Nielsen was awarded the tender to create a TV audience measurement panel in Poland.
Nielsen will work with Poland's ad sales company Atmedia (www.atmedia.pl) and cable company UPC (www.upc.pl), surveying 5,000 households. The four-year contract was awarded by public broadcaster TV Polska (www.tvp.pl). Data is expected to be available as early as May 2012.
Nielsen, which has operated audience research in Poland since 1996, won out over two competitors.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.