The Polish-Danish coproduction caught the attention of international distributors at its premiere at the Toronto International film Festival. The rights for France, Francophone Africa and French territories were acquired by Memento Films and the US and Canadian distribution rights were bought by Music Box with a theatrical release planned for late spring 2014.

"We are having a tremendous run with Ida. Currently, the film sparked interest in over 30 countries including USA, Canada, France, Germany, Israel, Czech Republic and Denmark, to name a few," Ewa Puszczyńska of producing company Opus Film told FNE. The black-and-white film was coproduced by Canal+ Cyfrowy and Phoenix Film Investment.