The broadcaster aims to have 2.5 % share of the market within the first two of years of activity.
Stopklatka TV is a joint project of Kino Polska TV and Agora which recently purchased 41.04% of Stopklatka capital and plans to finance the endeavor with 10 m PLN. The creators of the station expect the project to become profitable by 2016. The new channel is available for free through MUX1 and as part of the paid offer from platforms Cyfrowy Polsat and nc+ as well as cable chains UPC Polska,Toya and Inea.
"By the end of the year we plan to sign contracts with all available cable operators and reach an audience of 4 m subscribers. We plan to achieve 1% of the market during the first year and work up to 2 - 2.5% in the upcoming years," said Bogusław Kisielewski, the President of Stopklatka.
Wawrzyniec Brach, the Programming Director of Stopklatka TV unveiled the line-up. The programme will include thematic blocks of Polish, European and Hollywood films, both classic and modern productions with a special focus on more challenging titles and box office hits. Stopklatka TV also plans to broadcast high quality series. The channel will offer between 400 and 500 premiere titles from distribution companies co-operating with Stopklatka TV, including Sony, SPI International, Against Gravity, Film Studios Zebra, Kadr, Tor, and Polish public broadcaster TVP.
The high quality of programming is to be ensured by the stations Programme Board consisting of three legends of Polish cinema: Andrzej Wajda, Agnieszka Holland and Juliusz Machulski who will also contribute to a special Friday afternoon programme that will include films recommended individually by the members of the Board.
Stopklatka TV plans to stay competitive by introducing hybrid TV applications and second screen technology in the second half of 2014.
"Our studies have shown that over 70% of viewers are using their laptops, tablets or mobile phones while they are watching television. They use the second screen to communicate with their friends, use social media and search out additional information about the programme that they are watching. We want to provide them with additional facts about the films and the possibility to grade them online and take part in competitions connected to the programme," said Agnieszka Sadowska, a Stopklatka TV Borad member representing Agora. Chosen content will be available with subtitles, while the majority of the films will have
dubbing. The station is considering the possibility of adding films with their original scores to the offer. They would first be available as part of the paid HD version of the channel. The only source of income for the station will be advertising, the sale of which is managed by Polsat Media.
