The board of the new production company will include Rinke Rooyens, the head and creator of Rochstar, currently one of the most active producers specializing in bringing foreign formats to the Polish market and working with the biggest Polish broadcasters such as TVP (The Voice Of Poland, As The World Turns), TVN (Top Model), and Polsat (Dancing With The Stars).

The board will also include Łukasz Zaradkiewicz, Operations Chief at Rochstar Events and producer of big scale events such as Orange Warsaw Festival. Rochstar Prime Time will be headed by Barbara Poznanski. Her feature film credits include Steven Spielberg's Schindler's List, and advertising film production.

The company will focus on advertising production and on-line content for broadcasters, a market that is currently developing in Poland.

"Rochstar Prime Time will be a new force on the Polish advertising market, one that will full-fill the need for high-quality content produced for innovative on-line platforms," Barbarba Poznanski, the head of the new company and the creator of Prime Time production house, told FNE.