Spectator will distribute challenging European cinema in Poland and promote Polish film abroad. The new distributor will work outside the mainstream national market, focusing on small local cinemas, series of travelling screenings, and culture centers. The creators of the company are hoping to fill the need for more challenging titles in the Polish market and their distribution in smaller cities and towns, usually cut of from this type of cinema.

Spectator's first title is the Swedish drama Miss Kicki, directed by Hakon Liu and produced by Migma Film AB (www.migmafilm.se). The company wants to distingiush itself from other distributors by showing a short films before each long feature screening. Miss Kicki will be accompanied by the Polish short Wszystko (Everything) directed by Artur Wyrzykowski. Spectator is headed by Marek Poznerowicz, a member of the the European Cinema Group of Distributors (EuCiGo), a group based in Zurich, established in November 2010 by 10 European distributors interested in promoting the cinema of the region.

Apart from entering carefully chosen titles into cinemas, the company will also promote music and literature connected with film. The Spectator's line up for 2011 includes Wonderful and Loved by All directed by Hannes Holm and produced by S/S Falden Film (www.faldenfilm.se) and the horror film Rammbock directed by Marvin Kren and produced by Das Kleine Ferhenspiel (ZDF, www.daskleinefernsehspiel.zdf.de).