Through 30 September 2011, buyers receive a 50% discount.
The three-day market, taking place at the Intercontinental Ceylan Hotel in Istanbul, Turkey, primarily covers 28 Middle Eastern, Central Asian and North African countries. The first edition attracted 511 attendees from 39 countries, with 33% of them coming from Turkey and 35% coming from the Balkans, Central Asia and Caucasus.