We are delighted to welcome in the Grand Duchy 26 producers and industry professionals from 16 different countries and 15 selected projects in different stages of development.

The 2014 EAVE Marketing Workshop experts – Head of Studies Pim Hermeling (September Film Distribution), trailer editor Fraser Bensted (Picture Production Company), marketing consultant Sarah Calderon (The Film Agency), interactive and social media consultant Dan Light (Glass Eye), producer Hanneke Niens (KeyFilm), marketing and publicity consultant Gudrun Burie (The PR Factory), entertainment lawyer Joris Van Wijk (JC Van Wijk), VoD expert Casper Hald (TDC Group) and sales agent Susan Wendt (TrustNordisk) – will work with the participants on their projects in group work and share their expertise in interactive plenary sessions and private tutorials with the participants. 

In group work sessions led by the experts, the participants will work together on the selected projects, analyzing the sales and marketing potential and developing unique and innovative strategies for marketing, sales and audience engagement for their films. 

The topics covered include introduction to marketing and acquisitions, hands-on tips and tools for business to business (b2b) and business to consumer (b2c) marketing as well as audience design, mini case studies on the producer’s point of view to marketing, an overview on the international sales process as well as how to work with festivals and publicity, an introduction to the legal aspects of sales and distribution agreements, an insight into the marketing from the distributor’s point of view, tools and ideas for online marketing and VoD, as well as for working with trailers and showreels.

EAVE expresses special gratitude for the support of EAVE Marketing Workshop to: Film Fund Luxembourg, Creative Europe Desk Luxembourg and Hotel Novotel Luxembourg Centre.

The EAVE Marketing Workshop is supported by the MEDIA Programme of the European Union and Film Fund Luxembourg.