Building a sustainable strategy to win audiences in such a climate is complicated, not least in distinguishing between short-term consumer trends and long-term changes to demand. Even for distributors/publishers, with a long track record of adapting to change, it is a challenging time. Many in the industry have been adapting their models to create more effective engagement between films and audiences, in cinemas and online.  More simply, they are changing because the audience is changing.

This panel will explore these new realities and the potential for innovative and collaborative approaches across the value chain.

Speakers:
Agnete Juul (DK), Distributor (Camera Film), Exhibitor (Grand Teatret), Platform (Grand Hjemmesbio) 
Algirdas Ramaska (LT), Festival and platform (Vilnius IFF), Distributor (Kino Pavasaris)
Eduardo Escudero (ES), Exhibitor (Verdi cinemas Madrid & Barcelona), Streaming (acontra+, Cines Verdi TV & Feel Good by VerdiTV), Producer & Distributor (A Contracorriente Films)
Noortje van den Sande (NL), Platform (Picl), Marketing agency (Herrie), Distributor (Vedette)
 
Moderator:
Michael Gubbins (UK), Journalist, analyst and consultant