Red Thread
Intelligence Makes the Difference "Intelligence in all its forms, from emotional to artificial, will be the guiding thread for the presentations. The focus is on the most effective brand growth strategies that lead to profit while generating meaningful transformations in the fabric of society. Yes, we will discover how the win-win-win mantra is perfectly possible," says Teodora Migdalovici, the program's founder.
Speakers & Presentations
"Creative Data in FMCG" | COSTIN BOGDAN, ECD McCann, awarded at Cannes Lions 2024 with Grand Prix in Creative Data, Gold in Direct, Gold in Creative Strategy, Silver in B2B & Bronze in Creative Effectiveness.
"Trends and Evolution in Digital, Beyond Algorithm Dictatorship" | MARA LĂCĂTUȘ, Social Media Manager @ Obsentum & Delirium & YLDigital2024
"How Creative PR Resets Mentalities?" | MONICA CHIRILĂ, Communication Consultant @ Rogalski Damaschin PR & YLDigital2024
"Kindful Brands - On SDG Goals and Responsibility Beyond Hypocrisy" | TEODORA MIGDALOVICI, Creativity Ambassador, founder of TheAlternativeSchool.com.
Details & Fees
The ticket fee is €120 + VAT per person or €200 + VAT per team of two. Interested parties can send their billing details to Andra Serea, Communication Architect @TheAlternativeSchool, at: This email address is being protected from spambots. You need JavaScript enabled to view it..
What’s in it for those attending?
- A cutting-edge event, rich in information, focused on deep understanding of contemporary dynamics in FMCG & Brand Building, with insights into CSR, PR, Creative Data, and SoMe.
- Inspiration for all who aspire to international recognition, for those who know or are learning to grow prosperous brands with intelligence, heart, and character.
- A delightful evening of networking alongside the elite of the marketing, brand management, and creative industries communities.
- As always, a surprising experience for the palate and taste buds: consider "Nasul Contesei" from Serve, a Romanian-tempered Rosé, the new generation specialties from Ursus or the aged cheeses with truffles, walnut core & peperoncino from Artesana.
- Good vibes with a dress code: white, turquoise, and a touch of gold, like a summer cocktail with talented Romanians on the Riviera, in Provence.
About Partners
The CSR section is presented by Invizibilii.ro, the same platform dedicated to vulnerable communities that supported the winners of Young Digital in this year's festival competition. Phoenix Media, WeInvent, Ursus, TheOneCotroceni, Borsec, Serve, and Artesana, local brands with gravitas and cosmopolitan vocation, joined as the event's supporters.
About #TheAlternativeSchool
In 2024, Eduard Dică, the Romanian delegate at Roger Hatchuel Academy, won Silver with his team, which will lead to a unique expedition in Saudi Arabia. Filip Gonzacenco, part of the successful alumni group of #TheAlternativeSchool, won Gold with his team from Publicis Paris, where he has been working for many years as a Senior Art Director.
Since its launch in 2005, operating on the implicit frequency of private diplomacy, #TheAlternativeSchool has been the catalyst for Romanian creativity, providing a platform for local talent to develop, be recognized, celebrated, and naturally integrated into the international circuit. Through training, consultancy, recruitment, dedicated editorial programs – see Ladies First, events, and competitions for young creatives (Young Lions for those under 30, Roger Hatchuel Academy for those under 25), the Creative MBA at #TheAlternativeSchool continues its mission to connect inspired local vibration to global experiences.
And if you want to be social:
Web : www.thealternativeschool.com
Insta : https://www.instagram.com/theschoolforcreativethinking/
Linkedin : https://www.linkedin.com/in/thealternativeschool/
