The 46th MIPTV entertainment content market will take place in Cannes from
30 March to 3 April 2009.

"MIPTV is the opportunity to demonstrate to the world's television
creatives, producers and executives that branded entertainment is
alive and well in Europe. By offering a strong collaboration between
producers, a brand and good screenwriters, you can produce
entertaining programmes of prime-time quality and offer a valuable
alternative to traditional advertising, which viewers are now
rejecting," said Christophe Lambert.

Paul Johnson, Director of Television at Reed MIDEM, added: "Christophe
Lambert is a Branded Entertainment Ambassador of the next generation.
He is part of a small and prestigious group of
ad-execs/directors/producers who are building the bridges between
brands and channels in an age when the funding of television is the
object of intense debate. His creative keynote will examine how best
the next generation of TV production will be financed and consumed."

The keynote, organised in partnership with Euronews, will be held on
Tuesday 31 March in the Palais des Festivals, within the framework of
the MIPTV 2009 conference programme.

Christophe Lambert joined forces with Luc Besson in autumn 2008 to
form the first French "advertainment" agency, Blue, which specialises
in the production of multi-platform entertainment content designed for
brands. Before moving into production, Christophe Lambert began his
career in advertising, becoming one of the most sought-after ad-exec
for agencies and brands both in France and abroad. He invented the
slogan "Ask for more" for Pepsi while at BBDO, where he oversaw other
international accounts such as Total and Fedex. In 2003, he became
President of Publicis Group in France and member of the executive
committee of the Publicis Worldwide network. Christophe Lambert also
worked for McCann Paris where he began his career in 1984, BDDP and
RSCG, before creating his first agency, Opera, in 1992.



In partnership with:


For the latest information on MIPTV 2009 please go to www.miptv.com

Click here to download a picture of Christophe Lambert and logos from
Reed MIDEM markets

Note to the editors:

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional,
international tradeshows. Reed MIDEM events have established
themselves as key dates in professional diaries. The company hosts
MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital
content industries, MIDEM for music professionals, MIPIM, MIPIM Asia,
MIPIM HORIZONS and MAPIC for the property and retail real estate
sectors.



Reed MIDEM is a division of Reed Exhibitions, the world's leading
events organiser Reed organises a wide range of events, including
exhibitions, conferences, congresses and meetings. Its portfolio of
over 500 events serves 47 industry sectors. In 2007 Reed brought
together over six million industry professionals from around the world
generating billions of dollars in business. Today Reed events are held
in 38 countries throughout the Americas, Europe, the Middle East and
Asia Pacific, and organised by 39 fully staffed offices.

For further information about Reed MIDEM visit www.reedmidem.com

PRESS CONTACTS

Jane GARTON - Philippe LE GALL - Jean-François DANIS
Tel: 33 (0)1 41 90 44 39 - 46 48 - 49 10
This email address is being protected from spambots. You need JavaScript enabled to view it. - This email address is being protected from spambots. You need JavaScript enabled to view it.
- This email address is being protected from spambots. You need JavaScript enabled to view it.

www.miptv.com