CTAM Europe, the leading cable marketing organization in Europe, has achieved more in 2010 than ever before, through the biggest ever EuroSummit, the annual European cable marketers’ convention, and the increased attendances at its marketing training courses held throughout the year.
Chris Winkelmolen, Chairman of CTAM Europe, said he was delighted with the response of the cable industry in Europe in 2010.
“There has been such a growth in interest within the industry on effective marketing for cable television in 2010” he commented, “which shows that the cable industry is alert to the challenges ahead, and will continue to be leaders in bringing home entertainment to consumers across Europe.”
“We are also cooperating with Cable Europe next year at their Cable Congress in Zurich in February” he added, “where we have three separate marketing tracks.”
EuroSummit 2010, held this year in Budapest, was attended by 325 senior industry executives, the highest ever number since the event first launched in 2003.
The top session featured CNN’s Richard Quest interviewing Liberty Global President Mike Fries, who revealed some of Liberty’s plans for the future in a no-holds-barred indepth live interview in front of a huge crowd of top industry delegates to the EuroSummit.
To round off the year, CTAM Europe, together with research gurus SNL Kagan, is hosting a webinar on December 2nd on the European Cable Broadband Market.
(http://www.snl.com/Sectors/Media/Default.aspx)
SNL Kagan will analyze three cases of accelerated subscriber adoption, highlighting specific tactics used to drive momentum. They will discuss topics such as bundling / pricing, free-trial promotions and post-promotion churn.
Focusing on markets in Germany, Poland and Norway, the webinar will examine strategies used by UnityMedia, UPC Poland, Multimedia Polska, Canal Digital Norway and GET to advance their businesses.
All details are on the web site - (http://www.snl.com/Sectors/Media/Default.aspx)
For all information on CTAM Europe, http://www.ctameurope.com/
Press – Gerry Buckland, email This email address is being protected from spambots. You need JavaScript enabled to view it.
+336 1757 3478 /+44 7774 860011
