PRAGUE: Welcome to the second part of the guide for transmedia storytelling in the entertainment industry. I would like to share my experience of building a transmedia project from its beginning. Let’s look closely on the first steps, which might bring some ideas to the other filmmakers and transmedia producers in their own project development.

PRAGUE: Welcome to the guide for transmedia storytelling in the audiovisual industry. I would like to explain the main differences in terminology and shows how to work with digital media in the correct way in this series of articles on AV innovation. The first part is focused on transmedia and crossmedia definition in general.