Film New Europe continues to invite leaders of innovative AV projects to share their projects directly with its readers. Today, our guests are Anke van Diejen and Noortje van de Sande, owners of the PR, marketing and distribution company Herrie Film & TV. They write about the Virtual Cinema platform for independent cinemas picl.nl, which has now grown to be the art house platform in the Netherlands. Picl is funded by the Creative Europe – MEDIA Programme.