Bulgarian Minister of Tourism, Nikolina Angelkova, announced last week that the Bollywood star will also shoot a promotional video in Bulgaria aimed at encouraging his colleagues to work there.

According to Mumbai Mirror, Ajay's wife Kajol is already in Bulgaria to shoot her upcoming film, Rohit Shetty's Dilwale with Shah Rukh Khan.

Indian cinema has been giving a boost to the film industry in the Balkans lately. The first Indian feature came to Romania in 2013. Sohail Khan‘s Jai Ho starring Salman Khan had five days of shooting in 2013 with Family Film providing services. In 2014, the same company provided services for the new project of the Indian cult producer and director J. P. Dutta.

In Croatia, the star Shah Rukh Khan filmed scenes of his latest feature, Maneesh Sharma’s Fan, in Dubrovnik in March 2015.