More than 20 members of Europa Distribution will participate. Entitled How to Steal a Million (ideas): Joining resources for more efficient marketing campaigns, the workshop will focus on the mutualisation of marketing and promotion between independent distributors.

For the third year in a row, the Sofia Meetings will also be the occasion for Europa Distribution and Europa Cinemas to organise roundtables together. Sixty distributors and exhibitors from both networks will meet to share experience and brainstorm in a pursuit to identify ideas on shared marketing, social media and data, special events and programming, acting local in a global economy.

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