The channel distributes programming for children aged 1 through 6, including well-known shows since as Barney & Friends, Angelina Ballerina, and its new acquisition Dougie in Disguise. The shows are broadcast in the local languages, according to a company report.

JimJam was acquired as a joint venture between Liberty Global's Chellomedia and HIT Entertainment to launch and distribute the channel internationally. HIT Entertainment is a content provider, while Chellomedia operates ten themetic channels and has 18 offices and studios worldwide.