01-04-2014

Lithuania Sees Ad Market Growth in 2014

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    VILNIUS: The Lithuanian advertising market is expected to grow by 7% in 2014, with advertising prices rising across the board.

    The Baltic Course reports media researcher TNS LT as predicting that major elections will be a big booster to advertising spend. The largest increases will come in internet advertising, with 13% growth expected. Cinema advertising should grow by 6% and TV advertising by 4.5%. Prices for TV and internet ads will grow by 4% and cinema ads by 2%..