3.5 percent of tourists said they chose to visit Malta because of the image presented in films.Malta’s aggressive push to bring international film production to the island nation is paying off by attracting tourists there as well.
According to the Malta Tourism Authority, 3.5 percent of tourists said they chose to visit Malta because of the image presented in films.
As a result, key film and tourism industry figures met for a symposium on how to capitalize on the impact of the film industry. Participants included Malta Film Commissioner (www.mfc.com.mt) Peter Busuttil and Popeye Village film set manager Antoine Cauchi, as well as the director of the Ministry for Tourism Julian Zarb.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.