The contract with CNN (www.cnn.com),
gives TVN (www.tvn.pl) the right to sell audio and video materials
from the CNN Newsource base to other radio and television stations,
Internet portals and new media platforms. This new co-operation strips
Polsat (www.polsat.pl)
and its channel Polsat News from exclusive access to CNN materials,
which has been a major selling point of the station since 2007. TVN had told FNE that the content will be available in its original version
or with Polish scroll and Polish script. The price will be determined by
the reach of the media buying the materials and the means of using
them.
"We are counting on big interest from other Polish media. CNN
materials will be a perfect supplement to our Polish news service,
prepared with the materials from primary sources coming from TVN Grupa,
especially our news channels TVN24 and TVN CNBC, as well outside
provider,." said Tomasz Nabakowski, the Director of TVN Agency
Department.
CNN Newsource is a database providing over 300 news clips daily as
well as original footage created by CNN and 800 of its affiliated
stations. TVN Agency will be managing the access to diverse CNN content
including materials about politics, business, sport, technology, travel
and entertainment. Apart from the distribution agreement, a special
exchange of materials will be taking place between two broadcasters. All
the materials will be available to all stations and media platforms
owned by TVN S.A. Group, while CNN will have exclusive access to
television materials created by the Polish broadcaster in case of
breakthrough events of international importance.
09-08-2011
CNN Signs with Poland's TVN
By Katarzyna GrynienkoWARSAW:Polish commercial broadcaster TVN has signed an exclusive distribution contract with CNN Newsource for content available in Polish.
Published in
Poland