The Superbrands organization, which operates in 80 countries, is based in London and seeks to promote successful brands by recognizing their position within local markets, according to an ITI statement on Nov. 5.
This year, the evaluation by the Brand Council was complemented by a survey by the Marketing Research Centre of 1,000 brands. The survey found that Multikino ranked No. 1 in its category as measured by spontaneous brand awareness and TVN is a leader in the category "media and publishers."