BRUSSELS: The European Commission adopted new legislative proposal amending the Audiovisual Media Services Directive (AVMSD) on 25 May 2016.
Among the key elements are the simplification of rules determining country of origin; more flexibility to TV broadcasters in advertising and time slots and sponsorship; and imposing European content quotas on on-demand providers.
The proposal also includes directives on hate speech, the protection of minors, video-sharing platforms and regulators.
The proposal will now be sent to the European Parliament and the Council.
(Click HERE for the directive)
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