The Viasat (www.viasat.com)channel will eventually be broadcast in 25 countries in Central and Eastern Europe. The company said the new channel is a version of Viasat Nature, which has been available in Nordic territories since 1998.

Hans-Holger Albrecht, President & CEO of MTG, commented: “The launch of Viasat Nature East highlights the strength of our business model, which allows us to export successful Nordic concepts to a broad range of platforms and channels in the Emerging Markets. The launch of Viasat Nature East will be our most extensive launch to date in terms of geographies, and we look forward to expanding the offering to our viewers even further.”

Viasat operates as part of Sweden's Modern Times Group (www.mtg.se), the leading free-TV and pay-TV operator in Scandinavia and the Baltics, with Central European broadcasting operations in Bulgaria, Czech Republic, Hungary, Slovenia.