"This year we are inviting entries to CAP '11 from non-CTAM members and also adding a new division, so cable industry suppliers can participate in the competition as well," said Krisztina Homolay, Managing Director of CTAM Europe (www.ctameurope.com).

Entries will be judged in three divisions - cable operators, networks and content providers, and cable industry suppliers - in the following categories:

New brand launches and rebrands

Repositionings and relaunches

Customer acquisition and retention

Innovative use of media.

Entries should include only current marketing and communications materials used between 15 June 2010 and 15 June 2011.

CTAM, which was launched in the U.S. in 1976, has some 5,500 members worldwide, and the European branch includes over 25 leading companies in Europe.