After being released theatrically by Transilvania Film on 27 February 2015 with over 53,000 tickets sold, the film can be rented by the international audience at the price of 8 EUR for 24 hours. The VOD release for the Romanian and Moldavian audience will take place soon.

Giurgiu, who produced the film through Libra Film in coproduction with Romania’s Hai-Hui Entertainment, Bulgaria’s Chouchkov Brothers and Hungary’s Cor Leonis Films, told FNE that he doesn’t have a VOD strategy for the moment. “As a producer, I am not planning any other VOD releases in near future. With Why Me? we wanted to run an experiment and see if Romanians living abroad will be interested in seeing it,” he said.

Romanian distributors usually release their international films on VOD four to six months after their theatrical release. Antoine Bagnaninchi who runs the leading art house distributor in Romania, Independenta Film says that VOD has become routine for most of his films.

“Until recently we launched most of our films on VOD but lately we have been launching all of them on VOD. Only in the USA are small independent films released simultaneously in cinemas and VOD. Last year, when Abel Ferrara’s Welcome to New York was launched on VOD during the Cannes Film Festival, it couldn’t be launched theatrically as well because of the legislation,” Bagnaninchi told FNE.

Independenta Film joined the VOD platform Seenow in mid-April. Seenow which is collaborating with most of the local distributors had 19,564,591 viewers and 640,275 subscribers in 2014 and is the first Romanian provider of live TV and VOD available on all screens. Seenow is operated by Direct One, one of the leading players on the market of wholesale services for the biggest communication companies.