Vilnius, Lithuania. Photo: David Holt London on flickr (CC by sa)VILNIUS: Lithuania saw advertising on TV and in cinemas rise substantially in 2012, contrasting with a steep decline in print advertising.
According to a report cited in The Baltic Course, TV advertising grew 20.6 percent in 2012. The increase was attributed primarily to four small channels that began contributing data only in 2012. Advertisements in cinemas rose by 66.7 percent for the year.
Print media advertising fell 16.8 percent, with newspaper advertising dropping by 22.7 percent.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.