Box office also rose in Romania with 15.4%, in Slovakia with 10.4%, in Lithuania and Poland with 9.3%, and in Hungary with 8.2%. In Estonia box office rose with 8%, in Bulgaria with 3.1%, and in Czech Republic with 2.7%.
Box office declined in Slovenia with 13.9%, in Croatia with 7% and in Latvia with 1.3%. According to the report, Poland (admissions +11.9 %) and Turkey (admissions +21.8 %) enjoyed equally positive results based on successful local films, having developed in recent years into resilient growth markets. Several other CEE territories also experienced positive market developments in 2014, notably the Czech Republic (admissions +4.5 %), Hungary (admissions +8.4 %) and Slovakia (admissions +11.5 %).
The market share of European films in the EU rose to 33.4% in 2014. The market share of national films across UNIC territories remained stable. As was the case in 2013, Turkey led with a market share of 58.4 % for domestic films. Poland had 27.1% in 2014 compared to 19.8% in 2013 led by Polish box office hit Gods/Bogowie directed by Lukasz Palkowski and produced by Watchout Productions In Slovenia the market share decreased from 10.9% in 2013 to 5.3% in 2014.
As for the digitalization, the most significant progress was made in Turkey, where the share of digitalised screens grew from 30 % to 75 % in 2014. Global box office revenue reached 33.5 billion EUR, an increase of 1 % on the previous year with the European cinema exhibition remaining a cornerstone with 2014 admissions (+1.7 %) and box office revenue (+0.6 %) slightly increasing across UNIC territories.
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